What Is It We Do, Exactly?
Bastian’s Blog
June 13, 2007
What Is It We Do, Exactly?
We had the delightful experience the other day of sitting with some of our clients who wanted us to explain, in more detail, just exactly what it is that we do.
Mind you, we’ve worked with these clients for a few years and they know the business. But a small group of them had taken a couple days to go off-site and reexamine the way they do business. And they asked us to bat clean-up (this is the first and only sports metaphor you’ll find in this entry) by providing our two-cents worth at the end of the second day.
So, for about an hour of structured and not-so-structured time, we went into the nuts and bolts of our business: What happens during pre-production … why previews are a good thing … what drives the decision to go with a 4x3 or 16x9 screen format. And more.
And in the process of discussing what we do, it became clear that what we really do is one simple thing: We provide confidence.
Of course we do all the other things, but when you get to the heart of the matter, it’s all about providing clients with confidence. The confidence to know that their show will come off flawlessly. The confidence to know that we’re offering them the best and most appropriate technology for their event. The confidence to know that we can be left alone in a room with their top executives and that we’ll represent them quite well in their absence.
The presentation was followed by some wine and catered snacks (including some killer dessert bars), some great conversation, and what people in the business world call “networking.”
But the real value of the event was realizing, along with our clients, the important but intangible service we provide: The confidence that their event will be perfect. In that respect, we hit a home run (oops, I was wrong – there are two sports metaphors in this entry. My bad.).
