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FAQ
Objective:
Rebrand Deluxe from check printer to "most valued partner" of financial institutions
Plan / Execution:
Partnered with Deluxe team to help them manage their findings, prioritize their content and effectively tell their story. Designed event featuring high-concept video, high-content speakers, executive presentations – all in a tightly-orchestrated event designed to shift audience’s perceptions of Deluxe and move them to action.
Results:
Initial launch in 2002 has turned into series of offerings including a yearly Expo, regional workshops, and series of new product videos.
New brand is mainstay of Deluxe’s offerings; Expo is viewed as a
"must-attend" industry event.
"You clearly understand our goals and objectives. You took all the insight you have about us to deliver an experience that exceeded our expectations. What a talented, exceptional group of people!"
Deluxe Financial Services
